1. The album front cover of a hand holding a grenade is shown within the first 3 seconds of the grenade being squeezed and then it cuts into the video properly as the drums start.
2. The album from cover is also shown as the skin on the drums to help promote the album.
3. Inside the booklet that is inside the digipack it contains the lyrics of all the songs on the album therefore you can read the lyrics to sing along to the music video.
4. The album is called american idiot and in the video they have a background of an american flag but its green, this is a brilliant link from the artists name to the title of the album as they have basically mixed the two together.
5. On the back cover of the didgpack is have the website of the record company www.repisderecords which is also shown in the music video, this is advertising the record company which will help them in the future.
Acoustic Indie distinguishes itself from mainstream music video by filming in low key lighting and sometimes making it look like it was made in the 70's like Beady Eye did with Millionaire which is not completely acoustic indie but it relates to it.
Ed Sheeran- The A Team was filmed in black and which to give the upset and down impression, The cuts are quite slow and some are not positioned well, this gives the impression its unprofessional and the video was made very cheaply.
Its very common in acoustic indie that the lyrics match the video just like Frank Turner- Photosynthesis which is a happier song and the video is based around the kids not sitting down, not shutting up and not growing up which is portrayed very well within this music video. Joshua Radin- I'd Rather Be With You his lyrics also link in with the music video as its him wanting to be with a girl and it cuts between where she is and him playing his acoustic guitar in different places. So acoustic indie is normally a sad slow song with a slow cutting rate and normally has quite dark lighting in certain parts of the video.
Age: 15-25
Gender: Both but slightly more geared to females.
Class: Middle
Interests: Fashion, Passionate about music and normally play themselves, sometimes drug use.
Beliefs And Values: There pretty nice people normally and believe in right and wrong but they some let certain things slide like use of cannabis as lots of acoustic indie fans like to get high and play there guitar. But then lots of them will exaggerate other things like being rude or doing something wrong they will react to being much worse than it is. They like to be unique and different.
Attitude: They study hard and are generally nice chilled out people. They like to find new music to try and be different so they listen to lots of bands that are really small and slowly upcoming as they don't want to be in the mainstream crowd, they like to be slightly unique to a degree.
What The Spend There Money On: Fashion, instruments, gigs, sometimes drugs, cigarettes.
Explain clearly what a digipack is A Digipack is a physical product which includes: A front cover, back cover, cd, inlay there is also extras included in a digipack this helps the audience get more intouch with the artist for example An extra DVD that includes a interview with the artist and also live performances there could also be a booklet that gives more information on the artist. Give an example of how intertextuality could be used in the marketing of your digipack An example of intertextuality we could use in marketing our video is that our artist could use Facebook or Blackberry Messenger on his phone during the video. The audience we are targetting is in the 16-25 age bracket which means they are interested in technology. Give an example of how intertextuality could be used in the marketing of your video An example of intertextuality we could use in our digipack is the blackberry barcode, a large percentage of our tragte market have blackberry phones, this also attracts our target audience as they can scan the barcode using their phones and instantaneously get extra information about the artist. What did Goodwin say were the 3 possible relationships between lyrics and visuals in a music video ? Goodwin states that there is a relationship between lyrics and visuals these include: Illustrating, Contradicting and Amplifying. Give an example of how you could develop star image for your artist using star iconography Our genre is the Indie-Acoustic genre a icon of the genre is a acoustic guitar therefore we will feature a acoustic guitar in our video as the audience expects to see this icon in our video as this is what they are used to. What demands does the record company make on the video and why ? The record company wants the music and genre to be categoriseable, they do not want to offend the target audience, they also want the artist to stay in the same category i.e if the artist appeals to a female audience don't give away that the artist is married or in a relationship. What usually features in a video in addition to narrative and why ? Features in the video that are usually usedin addition to narrative are: The performance, there are also complex fragments in a non-linear order this leaves the audience wanting to see more of the artist. How could you use the elements of 6 and 7 in your digipack and how would it complement the video ? 6 - The artist needs to stay within the genre to maintain target audience. 7 - we need to keep the audience captivated the target audience needs to enjoy watching the video. What 'extras' could be in the digipack in addition to video and music tracks ? Extras we could use in the digipack are: Blackberry barcode as this links to our target audience. We could also include a mini biography so the audience gets to know the artist more.We can also include behind the scenes of the video and the artist on tour. An additional video on how the music video was made can also be included to captivate the audience. How do your plans match to the chosen demographics and psychographic of your audience ?
We have picked a song that is written and played by our friend Miles. It is acoustic indie so we are now starting to looking into artist that are similar to his nature. Frank Turner aged 29 and from Meonstoke Winchester he's one of the most recognised acoustic artists around, he originally started out playing in the band Million Dead until the band split in 2005 and all the member went there separate ways.
As you can see here with most acoustic artists they normally have a picture of them with there guitar in a chilled out area sometimes a rough background and other times just plain ones. Franks slight lines in both these images he is looking away at something this is telling us that in the second image he's not to bothered that a picture is being taken as he wants to portray himself as a relaxed individual. The first picture he is quite clearly looking away to gain a bit of attention to his face and the outfit that he is wearing. The two fingers on the strings off the guitar is quite a discreet way to hold the guitar up instead of hold the the guitar in his hands the main focus in the first picture is his face and suit. Unlike the second image the guitar is just as important as him in that image.
This is Franks latest album which was released 6th June 201. The title of it 'England keep my bones' shows he is very pound to be British. The crossed bones in the middle related to the title of the album but also links in with the sort of pirate look if you also look at the front that has been used this links in with the pirate look as well. The green and gold in a very old colour mix so the message Frank is trying to give across to the audience is that this album looks like something you would find back in the 1500s is albums were around then.
This is Frank Turner - Photosynthesis it is him playing at a school and playing in a dark room but the main story is him playing in front of kids and then letting them have a little go to help him make a music video. The lyrics link in well with the video as its all about growing up and the story within the video is school kids learning and playing with instruments. The chorus in the song is 'I wont sit down, I wont shut up, most of all i wont grow up' which represents kids very well as they don't stop moving and making noises so the lyrics relate with the video. Towards the end of the song the is a verse 'I'll play, you sing, the prefect way for the evening to begin' in the video he gets all the kids sat down or stood up in a photo picture and as he plays they sing which also is a brilliant relation between the lyrics and the video.
Camera work within the video there are a lot of long shots to show everything that is going on as lots of the school kids are included. There are lots of close up on Franks, the children's faces and the instruments these close ups are done on the children's faces to show how sweet they are as the song is a very happy sing along song. The close ups on the instruments to show the variety of things the children get to play around with and finally the close ups on Franks faces are done to show him singing the song and having a good time. There are other shots but mainly long shots and close ups.
The cuts are very soft and quite slow as they need to match the pace of the song which is quite up tempo for an acoustic songs but its not over the top it has some slow parts in but to gain audience appeal to this sort of song as its quite a jolly song they need to have the cuts quite soft and not rushed.
So for our video we need to make sure our cuts are not to quick and if we can relate the lyrics to the video as well as Frank has done here I believe our video will be very successful.
