Questions.

 Explain clearly what a digipack is 
A Digipack is a physical product which includes: A front cover, back cover, cd, inlay there is also extras included in a digipack this helps the audience get more intouch with the artist for example An extra DVD that includes a interview with the artist and also live performances there could also be a booklet that gives more information on the artist.

Give an example of how intertextuality could be used in the marketing of your digipack 
An example of intertextuality we could use in marketing our video is that our artist could use Facebook or Blackberry Messenger on his phone during the video. The audience we are targetting is in the 16-25 age bracket which means they are interested in technology.

Give an example of how intertextuality could be used in the marketing of your video
An example of intertextuality we could use in our digipack is the blackberry barcode, a large percentage of our tragte market have blackberry phones, this also attracts our target audience as they can scan the barcode using their phones and instantaneously get extra information about the artist.

What did Goodwin say were the 3 possible relationships between lyrics and visuals in a music video ?
Goodwin states that there is a relationship between lyrics and visuals these include:
Illustrating, Contradicting and Amplifying.


Give an example of how you could develop star image for your artist using star iconography
Our genre is the Indie-Acoustic genre a icon of the genre is a acoustic guitar therefore we will feature a acoustic guitar in our video as the audience expects to see this icon in our video as this is what they are used to.

What demands does the record company make on the video and why ?
The record company wants the music and genre to be categoriseable, they do not want to offend the target audience, they also want the artist to stay in the same category i.e if the artist appeals to a female audience don't give away that the artist is married or in a relationship.

What usually features in a video in addition to narrative and why ? 
Features in the video that are usually usedin addition to narrative are: The performance, there are also complex fragments in a non-linear order this leaves the audience wanting to see more of the artist.

How could you use the elements of 6 and 7 in your digipack and how would it complement the video ? 
6 - The artist needs to stay within the genre to maintain target audience.
7 - we need to keep the audience captivated the target audience needs to enjoy watching the video.

What 'extras' could be in the digipack in addition to video and music tracks ? 
Extras we could use in the digipack are: Blackberry barcode as this links to our target audience. We could also include a mini biography so the audience gets to know the artist more.We can also include behind the scenes of the video and the artist on tour. An additional video on how the music video was made can also be included to captivate the audience.

How do your plans match to the chosen demographics and psychographic of your audience ?