Tuesday 1 November 2011

Similar Artists- Narrative

In this post i'll be looking at Ed Sheeran's A Team music video to look at the structure of the video , looking at what happens and why:
In this video we follow the narrative a prostitute that is struggling to get by in life.

The video starts with some shots of her looking sad with no music playing, only hearing diagetic sounds. This is used to set the scene of the video, and we may use a similar idea as we are also going to be doing a narrative video.

The black and white effect is being used here, a technique that we are contemplating using ourselves. It does seem to be a common theme in these narrative videos.

This video uses an amplification technique, where the shot do not literally display what the artist is saying, but they amplify the lyrics by showing it in a different way, sometimes metephorically and sometimes just by giving the audience the jist of what is occuring.

In this video at 1:38, the illustration technique is used, as the screen shows the word 'angel' whilst 'angels' is being sung by Ed Sheeran. This is an idea we have had with our video, we like the idea of showing one of the words that the artist says, just to emphasise its importance.

From 1:48 they use the fast-forwarding technique. This is also an idea that we may use as it shows time passing as if the character is not a part of the world.

Throughout the video the cutting rate is very slow, we feel that our cutting rate ill be faster as it has a higher tempo.

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