The artist is trying to portray an 'I don't care' Image by walking down the street staring straight ahead no looking at anyone (sight lines), not caring about the people he is bumping into. His outfit is just plain black jeans with a black leather jacket to show he is quite plain which goes well with the 'I don't care' attitude he is portraying. The colours used within the video are almost black and white with all the colours faded out and everything is made to look dull and gloomy. The main positioning of the camera is a slightly low angle long shot of him walking towards the camera down the street.
His careless attitude draws the eye immediately as its quite apparent through the way he is bumping into everyone and he doesn't seem to notice or care about his actions. The music acts well with the video as both are fairly slow paced.
Genre: Brit Pop, we think this as it takes some inspiration from other genres such as punk rock through the clothes such as the leather jacket and careless attitude. The song is mainly targeted at males from 20's to 30's.
The video starts with a close up on the lead singers feet as he is walking and approaching the edge of the pavement, then the camera goes to a medium shot of his upper body and then moves out to a long shot to show off his whole body which is taking across the street to show him standing there. Once the music starts to pick up, there is synchronised editing involved to make sure he starts to walk across the road as the music properly begins. After the main shot is a slightly low angle long shot of him walking towards the camera. There are a few other shots like perspective shots of showing how the public are reacting to his careless and reckless attitude.
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