Ed Sheeran - Narrative.

Here is Ed Sheerans music video of You Need Me, I don't Need You as it is based around a man signaling sign language to match the lyrics of the song. There is a lot of cuts to many other things within the music video which also match the lyrics but that is later on. To start with its just the man doing his sign language jumping to Ed Sheeran himself but you only see very short clips of him so the audience know its him but don't actually get a clear shot of him until the end of the video this is to keep the audience glued in and waiting. There is also a lot of change in background of just shades of blacks and whites this is because if it was just a plain background it would be such a boring video.

This is a video that is not the normally for this sort of genre so Ed Sheeran is giving the audience the latest video for this certain genre which they will look to follow. Because the man who is doing all the sign language has to do it so fast in the parts of the song it sort of looks like he is dancing therefore later on in the clip they start of by bringing one dancer in and then a few more just to keep the audience entertained and not get bored with just one person dancing. Many things like standing on the pedal and blowing the speaker and showing a couch after singing the line 'plus i live on a couch' so these are direct links between the lyrics and showing items that are included within the lyrics which is giving the audience a better understanding of the song as its linking the words with the items they really our. So they don't just think about what's being said they actually get to see parts.

There is also a link the his debut album as they show + win white with a black background, its a very short shot but its just linking back to his album to gain more popularity and promoting it for the audience that don't own it or know it but when they see it they will remember the video. Right at the end it is a slow title shot of the camera moving up and showing Ed's body and face off and then dissolving into the darkness. He does this as throughout the video there were short snip shot to him playing but you never saw him properly so he is giving the audience what they want at the end as its showing off himself. The audience want to see him as Ed is the person they want to be following or looking up to and its hard to do that if you don't get to see him within the music video.