Ideal Audience Member.

His name is Sam, he is 19 and studying politics at Sheffield university. During his own time he likes to create his own music and sometimes plays small gigs in local pubs, he attends many small gigs usually on a sunday night. He's up to date with technology and owns a apple macbook. He follows an indie fashion, you could usually find him wearing skinny jeans, pointy black leather shoes, and a checked shirt with a top button done up, when the weather is particularly hot he wears his ray bans. The phone he owns is an Iphone as he is in touch with his music and likes it to be portable. He smokes roll ups because he cant afford regular cigarettes. His favourite artists are Ed Sheeran, Frank Turner, Kasabian, Joseph Arthur. He doesn't have a car as he is a poor student and his girlfriend is a student as well studying English. He is mainly interested in music but has a slight interest in photography and the latest indie fashion.