The main reference we tend to include in our music video is the idea of having a narrative running along side a small performance of the artists as when we did our audience research we found out having both happening in the video was most popular. Another reason we think it is a good idea as many other artists have done it such as 'Frank Turner' and 'Joshua Radin' so if we include this into our music video its not only what the audience want it is also a reference to the genre acoustic indie.
The other main reference we want to include is the lyric matching the actions of the video as personally I believe if you hear the lyrics of a slow song and the video is also complementing it, it allows the audience to gain a greater perception of the video as they can hear it and see it. This is a good way of creating the look of your artists as the audience will see him and how he reacts within the video and then this can also determines or help to build/change his star image.
We will also stick to the main idea of clothing but might slight aim for the younger crowd by making the artists wear a designer polo by 'Fred Perry' or 'Lyle & Scott' as the fans that will recognise the designer polo will be flattered by it as they own clothing from the same brand so this is a good way of getting more loyal fans just by showing off our artists in a designer polo.
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