Our audience is indie acoustic and the from the research we have done we have come to the decisions that indie acoustic is mainly targeted at males between the ages of 16-25, they are normally very well educated and have certain political view upon things. To please our real target audience would mean our artists has to be very exclusive and unheard of as indie kids like music that is hard to get hold of and different. They also admire the indie fashion sense so to please our audience we would have to make sure our artists is always wearing the right clothes and portraying the correct attitude.
Many indie artists like Ed Sheeran and The Killers started out very small with a very indie fan base until they became very popular and now they have become very mainstream. As soon as this happens the original indie fans that liked the artists in the first place now hate them as everyone has heard of them and is listening to them. Ways in which artists can stay very indie is by playing small gigs and being very exclusive.
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