What The Audience Get Out Of Watching Music Videos.

The main factors that any audience would receive from watching an artists music video that they are interested in would be:
-Entertainment/Enjoyment
-Connection to the music/Genre
-Relationship with the artists/Communication
-Icon, Style, Attitude, Role model
-Latest in the genre
-Identity of being part of the group
-Escapism/Dream, Fantasy

For the indie acoustic genre the main aspects that the audience would get out of watching a music video would be latest in the genre as they always like to be different like the latest things that is happening within the genre i.e new fashion senses, styles. Another key aspect would be the connection to the music as all indie fans listen to the music as its slow and they can relate to the lyrics of the song. The last main aspect would be relationship/communication as the fans like to build a strong exclusive relationship with the artists as he is unknown and different.

Horton and Wohl's Theory:
The idea that fans have a relationship with the artists they like, particularly when the artists uses direct address i.e. real names and cultivate fan appreciation. The grow in the internet has allowed there fans to see, access and link to there favourite artists.