Complete Product

What does our artist need to have?
 
Our target audience for our artist is 15-25 student males. They like to socialise a lot but they also care a lot about their studies. They're normally set in their ways and care a lot about their music, as they're not open to all genres, only this. So the artist's costume has to stick to the theme of the genre, wearing the correct outfits in the music video, digipack and in all of the adverts. A typical indie-acoustic artist would wear skinny jeans, checkered shirt/ casual t-shirts with a hoodie, looking a bit rough. A guitar needs to be the main prop in pictures of him performing as it is rare to see an artist in this genre without a guitar.


Purchase

Many students struggle for money so they're going to be more inclined to online downloads rather than buying them in stores, as they are generally cheaper. So we'll concentrate more on advertising online, than advertising in store.

Marketing

Marketing is when you identify and supply customers' needs and wants, and future needs profitably. To do this we'll identify our target audience's wants and needs and meet them as best as possible. To do this we'll make use of Twitter, Facebook, Youtube adverts as our target audience are up to date with technology and spend quite a lot of time on the internet. Therefore, Youtube adverts will be cheaper than TV adverts and should create greater appeal for our audience.

Repeatability

Maintain the genre with costume, props, attitude and music style. The costume needs to stay fresh so that the fans have a fashion sense to follow. A guitar is the mainprop for this genre and if he doesn't have it it would seem like he is changing genre. He will need to keep a laid back attitude, as this seems to be the style of most acoustic artists. This is all important because the target audience need to feel like the audience is connected to the genre, as they can relate to the artist.

Overall Appeal


The overall appeal of our artist is the casual attitude, jamming with his guitar he is not influenced by the outside world. The audience which listens to our artist or similar artists usually enjoy socialising in a chilled and laid back environment usually with friends. The guitar used is iconic to the indie acoustic genre and our artist it symbolises that the artist has wrote the music himself and is talented at playing his/their instruments.